AEG Europe: Bar Depiction

Product Design, Research & Insights and Wayfinding

AEG is a world leading sports and live entertainment company, who for more than 20 years have played a significant role in transforming the live entertainment industry. With a global network of venues, powerful sports franchises, music brands, integrated entertainment districts, ticketing platforms and global sponsorship activation.

AEG Europe tasked Dominic with a brief to design the visual bar depiction for The 02 London, Mercedes Benz Arena Berlin, Barclaycard Arena Hamburg, American Express presents BST Festival and All Points East.