Barry Callebaut

Product Design & Creative Direction

Barry Callebaut is a cocoa processor and chocolate manufacturer since 1996. The company was formed after the merging of Belgian chocolate producer Callebaut and the French company Cacao Barry. Their brands are Mona Lisa, Bensdrop, Callebaut, Cacao Barry, Carma and more. The business produces an average of 2.1 million tonnes of cocoa and chocolate annually.

Dominic was hired by GreenParkContent to provide his user experience, interface and visual design expertise towards the discovery and ideation development of a rebrand. The brief was a consideration for how Barry Callebaut could communicate its breadth of history across all the brands formed within its group.

Dominic delivered designs in forms of a user journey and visual mobile views to communicate to key stakeholders how the brand could potentially be applied to compliment the existing customer facing brands. And also portray a top level view of how customers would navigate the newly formed brand and content experience.