BC3

Product Design & Creative Direction

Brodie Couzins is a London based Performance & Lifestyle Coach and Personal and Athlete Trainer. He’s clientele range from everyday working people, professionals and semi-pro to pro football players. Couzins collaborated with Dominic during the lockdown to design a bold identity that would articulate his energetic, modern and powerful vision of his wellbeing lifestyle and business culture.

Brodie was also a semi-pro footballer before taking up a career in coaching and training. He wanted to incorporate his Shirt No. 3 within his identity, to pay tribute to his previous career leading him on to his existing path.

The identity composed demonstrates a unique bold and slick visual treatment. Enabling Brodie to distinguish himself and his work from the broad offering of coaches and trainers within the London market.