Gooey

Product Design / UX & UI

Gooey is a contemporary mobile case brand launched in 2012 by Australian-born Art Collector and Entrepreneur Rachel Verghis. Gooey are recognised for their collaborative work with The Distinct Life, Ai Weiwei, Chelsea FC, McDonalds and many more.

Dominic held a previously long stint within the growth and development of Gooey from 2012. Involved within the UX/UI redesign of the dot com site, creative directing marketing and social media campaigns - to project managing various outputs of creative work.

Dominic decided to explore the way in which he could improve the users experience when locating a Gooey case. We would ask the user a series of questions, to then filter out the options that would most suit their preference and cater to the right case for either their Apple or Samsung device.