The Financial Times

Product Design / UX & UI

The Financial Times is an English-language international daily newspaper headquartered in London with special emphasis on business and economic news.

The Crocodile is an independent B2B marketing agency - who are recognised for helping leading UK and international brands to build stronger, more connected, long-term conversations with their prospects and customers.

The Crocodile hired Dominic knowing of his experience and working with the Financial Times before. He was tasked with composing the design direction for the FT’s B2B Global Subscription campaign.