Symrise

Product Design / UX & UI

Symrise is a major producer for flavours and fragrances with sales of €2.903 billion in 2016. Symrise is a member of the European Flavour Association.

Dominic was brought onto the Symrise brief with the understanding that it was challenging task. As the major producer are recognised by their clients and partners for their profoundly insightful articles about research for ingredients for flavours and fragrances.

Viewers of these types of insightful articles may not always have the time to read everything. So Dominic worked with the Design Director at Investis with the UX concept that Symrise would ask the user how much time they had. And present an article that would fill that time.