Beauty Research

Research & Insights

In late 2019, Dominic was hired to work with Charlotte Tilbury on a design brief focused on the topic of loyalty for the beauty brand. Beauty is an industry that Dominic wasn’t familiar with and he decided to independently conduct some user and market research to strengthen his understanding and outlook on the beauty industry. After conducting a thorough survey and speaking to customers - he was able to make more confident user led recommendations and suggestions throughout his two assignments with Charlotte Tilbury.

Please note for research context:

• Research was conducted from November to December 2019

• The client brief at the time had a focus on women solely. Not intentionally to exclude any customers from the LGBTQ+ community.

• All 84 participants were independently sourced by Dominic